crust & crème
brand identity / packaging / print / social media / menu design / website
Crust & Crème is a modern vegan patisserie that combines a premium look with a friendly atmosphere. The brand promotes strong values: veganism, environmental awareness and quality customer service.
Crust & Crème creates gourmet pastries while respecting the planet, offering sustainable products that combine flavour, style and environmental responsibility.
I developed the brand identity, including the logo, packaging, advertising, website design, visuals for social networks and print media.
When I read the brief for this vegan patisserie, I was immediately inspired.
Right ? I mean, a vegan and engaged delicious bakery patisserie ? I loved this project at first sight.
So, here’s what I did :
I first draw everything that was coming to mind around the word PATISSERIE, so croissant, baguette (yes, I’m french), tart, cupcakes, sourdough bread and more…
The vegan bakery industry is often communicating is a really cheap and common way : we often find green tones as the main color used to communicate and the fonts used are often bold to make everything accessible and friendly.
Here, crust & crème is offering a premium product, so I have to respect the codes that the industry uses for this type of offer. I also want to distinct myself from the competition, so I wanted to go for a bright and colorful color palette, that links with delicious and creamy desserts.
I wanted to play with a thin and modern typeface that would give the brand a premium look. To give it a friendlier approach, I would play with bright and warm colours and incorporate curved lines.
Primary logo
Secondary logo
Submark logo
Inspired by the cinnamon rolls
The packaging uses rounded lines and a colour palette that recalls the visual identity and is easily recognisable. it is important to maintain consistency across all media to enhance memorability. of course, the paper used is sustainable in an environmentally conscious approach.
To promote a business like Crust & Crème, printed materials are essential.B By choosing high quality paper and a beautiful layout, we attract customers who understand who you are behind the brand and what you do.
Crust & Crème's values and goals are communicated through visuals and design.
In this case, the stationery is designed for desserts or cakes to take away for special occasions (birthdays, anniversaries, parties, etc.), so that when the desserts are finally served at home, the customer will continue to see the brand.
Loyalty cards make customers loyal and give the brand a caring look.
It is a vegan patisserie called Crust & Creme, so as clients we expect to find really creamy, fluffy cakes and tarts. The photography for this project has to be perfect and show the world that vegan creamy patisseries are possible and delicious.
The patisserie's website is pure and minimalist to maintain its premium look.
As a vegan patisserie, it's important to highlight the cream-based desserts to show the baker's success and professionalism.
The commitments and products are also highlighted in the header to make it easier for curious customers about the composition of the desserts to find it.
Social media (instagram posts here) are a great way to communicate and attract hungry customers. By sharing pictures of beautiful food, we attract and create a direct connection with the target audience.
