Riley greene

brand identity / print / website design

Riley greene is a private dining chef, cooking with sustainable and vegetarian products only - for busy people.

this project was a pleasure to work on, as a vegetarian myself and i loved the idea of creating the personal brand image of a vegetarian chef.

i develop the brand identity - website design and communication visuals.

The primary logo features a serif font with a distinctive display twist, adding extra character and uniqueness. The phrase 'healthy and vegetarian' is set in a clean sans-serif font for contrast.

I selected a vibrant color palette for this project, reflecting the chef’s desire to showcase the endless possibilities and creativity in vegetable-based recipes.

Although she works exclusively with vegetables, each dish she creates is bursting with flavor and vibrant colors, showcasing the rich and diverse tastes that vegetables can offer.

The menus for Riley Greene are custom-made for each guest and presented between courses. That’s why I designed an individual menu for each plate, describing it in the most beautiful and enticing way.

the business cards correspond to the image of riley greene, crafted with taste and delicateness.

I designed visuals for use across social media and digital platforms to promote Riley Greene’s services and showcase her unique menu offerings.

In line with her brand identity, these visuals utilize the vibrant color palette to convey a message filled with joy and dedication.

The website is designed to allow the chef to showcase her menu concepts, highlight the services she offers, and share her commitment to quality cooking ingredients - all while providing a unique and engaging online experience for her clients.