the green grove
brand identity / social media / mockups
I loved thinking outside the box on this project. With so many sustainable brands emerging today, the challenge was to create a brand identity that truly stands out through distinctive visuals and colors.
To achieve this, I used bold colors and typography, pairing them with original photography to capture and enhance the brand’s joyful spirit and rich creativity.
I knew I wanted to work on this project because I deeply connect with their values.
As an eco-conscious shopper myself, the commitment of the brand to sustainability made me eager to work on its brand identity.
Exclusively for women, this sustainable brand is inspired by freedom, openness and joie de vivre.
The style of their clothes is mostly CASUAL, QUALITATIVE AND COLORFUL.
primary logo
secondary logo
TAG logo
PACKAGING
The boxes look premium and minimalistic, and are easily recognizable thanks to the use of the primary color.
They are designed so our clients can reuse them for various purposes.
We can even imagine clients returning intact boxes to The Green Grove shop for a refund.
tHE CLOTH TAG IS DESIGNED SO WE CAN FIND THE brand (with the logo), the clothes informations (description OF HOW THE CLOTH WAS MADE AND WITH WHICH PRODUCT).
the visual of the tags are created with the graphic elements of the brand identity : the colors, the typographie, logo and illustrations.
MAGAZINE PAGE
THE DESIGN OF MAGAZINE PAGES TO ILLUSTRATE THE MOOD OF THE BRAND AND DIFFERENTIATE IT AMONGST THE COMPETITION. THE THEME IS COLORFUL, BOLD, FUNKY AND ORIGINAL.
SOCIAL MEDIA
hERE ARE IDEAS OF SOCIAL MEDIA POSTS.
THANK YOU CARDS
a delicate attention.
The brand recognition goes as far as sending a personalized thank-you card to customers when they make a purchase.
