ivy jewellery

brand identity / moodboard / social media / ads / print / packaging

Ivy Jewellery is a brand inspired by the beauty of nature and the ocean, offering timeless, handcrafted pieces made by women, for women. It blends the essence of the sea with the elegance of Italian craftsmanship, creating jewelry that reflects authenticity, quality, and sorority.

The brand’s unique advertising style, Ocean Elegance, captures the spirit of the waves and the warmth of sun-kissed sands, evoking a sense of freedom and natural beauty.

I developed the brand identity, including the logo suite, business cards, thank you cards, social media visuals, and advertising materials.

Logos

Ivy Jewellery logos reflect femininity and delicacy with thin, rounded, and curved lines (in its name) evoking ocean waves. The seashell symbolizes the brand's inspiration from nature and the ocean.

Moodboard

For this amazing jewelry brand, I handpicked beachy, sandy, and salty-skin photos that totally match the brand's vibe.

I got inspired by a relaxing color palette, made of:

  • Oceanic Blues: Dominant shades of oceanic blues reflect the depth and tranquility of the sea.

  • Warm Sandy Tones: Inclusion of warm sandy tones to evoke the sunlit beaches and the grounding nature of the sand.

  • Gold Accents: Incorporate gold accents to symbolize the richness and luxury of Ivy Jewellery.

Packaging

The packaging design for Ivy, a jewelry brand, captures an inviting blend of elegance and simplicity. With a delightful color palette featuring light purple, beige, gentle brown, and white, it exudes a touch of sophistication.

This choice perfectly encapsulates Ivy's unique charm, showcasing a balance between approachability and refinement that reflects the brand's identity.

Business cards

Ivy Jewellery strategically employs business cards to enhance its visibility across various points of sale and among its reseller network, effectively boosting its brand recognition.

Social media

The brand is young and dynamic. It is necessary for Ivy Jewellery to be on social networks, and to share inspirational pictures and its collections on Instagram.

Thank you cards

With every order, clients receive a lovely thank-you card featuring images from the current collection as well as a sneak peek of what's in store for the upcoming collection.

I crafted a visual collection to showcase potential patterns and illustrations for the brand's upcoming collection, providing a creative direction for effective communication.

The imagery used by the brand is always related to the sea: with images of the beach, sand or shells. The visual style is minimalist, clean and refined to enhance the peacefulness of the wild, the sound of the waves.

With "Ocean Elegance," Ivy Jewelry's advertising exudes a captivating blend of nature's beauty and exquisite craftsmanship, inviting individuals to embrace the allure of the sea through the timeless elegance of their jewelry.

Collection visual

Advertising

the visual aesthetics of the brand are inspired by :

  • Natural Harmony: Our visuals embody the natural harmony found at the intersection of land and sea. Expect a seamless blend of oceanic hues, sandy tones, and the radiant glow of sunlight.

  • Beachside Splendor: The advertisements feature captivating images taken on serene beaches, showcasing the jewels against a backdrop of sunlit sands and the gentle caress of waves.

  • Sun-Kissed Elegance: Models with tanned and sandy skin create an atmosphere of sun-kissed elegance, emphasizing the organic connection between Ivy Jewellery and the natural elements.