the daily grind - COFFEE SHOP
branding - packaging - logo suite - menu - flyers - advertising - business and loyalty cards
The Daily Grind, located in the heart of Melbourne, Australia, is a modern coffee shop with an industrial vibe, known for roasting its own coffee beans to deliver a unique and high-quality coffee experience. With a friendly, easy-going staff and a relaxed atmosphere, The Daily Grind is dedicated to putting customers first, fueled by a deep passion for coffee and a commitment to integrity in every cup served.
for The Daily Grind, i’ve developed a brand strategy that balances urban sophistication with a playful touch, turning every coffee moment into a vibrant journey of flavors and style.
the coffee shop embraces an industrial aesthetic, with bold black-and-white contrasts that reflect Melbourne's vibrant energy, creating a striking yet welcoming atmosphere for all.
The logo suite is fun and inviting, reflecting the relaxed vibe of The Daily Grind. Located in the heart of the city, the shop is known for its freshly roasted coffee, a delicious brunch menu, and other drinks. Customers can unwind in the cozy seating area as the space fills with energy.
The brand identity features playful illustrations of a man and a woman, capturing the joy of relaxation and the pleasure of savoring a hot coffee, creating a whimsical, memorable experience.
The color palette is bold and funky. The contrast between the white and black enhances its industrial chic vibe & This green hue is strategically used to highlight key elements, creating a visual harmony that resonates with our clientele. the three colors together makes the brand easily memorable and fresh.
The boldness of the typography makes the overall look trendy and the illustrations modern and friendly.
THE USE OF IMAGERY
One EXAMPLE OF AN advertisEMENT for the DAILY GRIND that could be used for the social media or, as a flyer.
The beverage menu features a variety of cold and hot drinks. The coffee selection is exclusively sourced from the Daily Grind brand, which is also available for purchase within the shop.
PACKAGING
The Coffee Grain Bag
The star of our coffee show is the main coffee bean bag, roasted by The Daily Grind. It's a delightful blend of orchid, caramel, brown sugar, and a splash of grapefruit goodness!
LOYALTY CARDS
Guess what? The Daily Grind has got your back in every way! They even have a cool card that reminds you to treat yourself to a free coffee after enjoying 9 of them! Cheers to those free sips!
BUSINESS CARDS
The flyer is the inside scoop on the coffee shop and its roasting magic! It shares all the details about how they create their amazing roasts, step by step, and lets the customer in on where all the coffee goodness happens.